Serving Clients with Personal Attention Since 1933

Recommended Books



J.K. Lasser's Your Income Tax 2019: For Preparing Your 2018 Tax Return

by J.K. Lasser
ISBN: 111953271X, Paperback- $ BUY

America's number one bestselling tax guide offers the best balance of thoroughness, organization, and usability. For over half a century, millions of Americans have turned to J.K. Lasser for easy-to-follow, expert advice and guidance on planning and filing their taxes. Written by a team of tax specialists, J.K. Lasser's Your Income Tax 2019 includes all the outstanding features that have made this book the nation?s all-time top-selling tax guide. It covers some of the most important topics associated with your taxes, from what must you report as income and strategies that will save you on taxes to how much tax do you actually owe and what deductions can you claim.


Living Large for the Long Haul: Consumer-Tested Ways to Overhaul Your Finances, Increase Your Savings, and Get Your Life Back on Track

by Clark Howard
ISBN: 1583335250, Paperback- $14.49 BUY

Americans from all walks of life are still feeling the roller-coaster effects of the Great Recession. For many, home values are still too low and unemployment is still too high. Others have prospered despite the ups and downs. In Clark Howard?s Living Large for the Long Haul, the renowned broadcaster examines our new paradigm through the eyes of those whose financial portfolios have beaten the odds, and those whose economic situation has gone off course. Through these fascinating personal accounts, readers uncover amazing opportunities and smart decisions, finding advantages in bleak times for lasting payoffs in the long run.


Clark Howard's Living Large in Lean Times: 250+ Ways to Buy Smarter, Spend Smarter, and Save Money

by Clark Howard
ISBN: 1583334335, Paperback- $10.85 BUY

Living Large in Lean Times is Clark's ultimate guide to saving money, covering everything from cell phones to student loans, coupon websites to mortgages, investing to electric bills, and beyond. In his candid and friendly next-door-neighbor manner, Clark shares the small, manageable steps everyone can follow to build a path towards independence and wealth.


Don't Count on It!

by John C Bogle & Allan S Blinder
ISBN: 047064396X, Paperback- $19.07 BUY

Insights into investing and leadership from the founder of The Vanguard Group. Throughout his legendary career, John Bogle-founder of the Vanguard mutual fund group and creator of the first index mutual fund-has helped investors build wealth the right way, while, at the same time, leading a tireless campaign to restore common sense to the investment world. Widely acclaimed for his role as the conscience of the mutual fund industry and a relentless advocate for individual investors, in Don't Count on It, Bogle continues to inspire, while pushing the mutual fund industry to measure up to their promise.

Praise for Don't Count On It:
"Jack Bogle is one of the most lucid men in finance."
NASSIM N.TALEB, PhD, author of The Black Swan
"It was not an easy sell. The joke at first was that only finance professors invested in Vanguard's original index fund. But what a triumph it has been. And what a focused and passionate drive it took: it is a zero-sum game and only costs are certain. Thank you, Jack."
JEREMY GRANTHAM, Cofounder and Chairman, GMO
"On finance, Jack Bogle thinks unconventionally. So, this sound rebel turns out to be right most of the time. Meanwhile, many of us sometimes engage in self-deception. So, this book will set us straight. And in the last few pages, Jack writes, and I agree, that Peter Bernstein was a giant. So is Jack Bogle."
JEAN-MARIE EVEILLARD, Senior Adviser, First Eagle Investment Management


Money Rules: The Simple Path to Lifelong Security

by Jean Chatzky
ISBN: 1609618602, Paperback- $9.68 BUY

A powerfully simple, must-have manifesto on money with more than 90 wealth-building rules from the Today show?s finance guru. In a time of great financial uncertainty, this is the book everyone must read. The bottom line: Money is simple?people make it complicated. Now, bestselling personal finance author Jean Chatzky has distilled this simplicity into a smart, immediate, and entertaining set of rules that will change readers? financial lives.

Chatzky removes the stress associated with all things money and says it clearly: Readers who follow these basic yet crucial approaches to spending, saving, investing, increasing their income, and most importantly, protecting what they have, will build the wealth and financial stability they?ve been dreaming of. Chatzky?s advice is reassuring, straightforward, and often counterintuitive, including:
"Date your stocks; don?t marry them."
"More money? won?t always make you ?more happy.?"
"To spend less, carry Benjamins, not Jacksons."
"If you can?t explain it, don?t invest in it."
"Free can be very expensive."

Written in her trademark warm, witty voice, and with a special Dos and Don?ts section, this is the only book readers really need to achieve true financial health and happiness


The Total Money Makeover: A Proven Plan for Financial Fitness

by Dave Ramsey
ISBN: 159555078X, Hardcover- $ BUY

Dave condenses his 17 years of financial teaching and counseling into 7 organized, easy-to-follow steps that will lead you out of debt and into a Total Money Makeover. Plus, you?ll read over 50 real-life stories from people just like you who have followed these principles and are now winning with their money. It is a plan designed for everyone, regardless of income or age.

With The Total Money Makeover, you'll be able to:

Design a sure-fire plan for paying off ALL debt
Recognize the 10 most dangerous money myths
Secure a big, fat nest egg for emergencies and retirement
Positively change your life and your family tree!


The Millionaire Next Door: Surprising Secrets of America's Wealthy

by Thomas Stanley & William Danko
ISBN: 1589795474, Paperback- $ BUY

How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling.


The Only Investment Guide You'll Ever Need

by Andrew Tobias
ISBN: 0547447256, Paperback- $ BUY

You've probably got the original it was a million-copy best seller, so here's his newly revised 2011 version covering new laws and the joys of the Internet. This investment bible remains as stimulating and meaningful as it was when it was first published. It's packed with ideas about stocks, living beneath your means, tax planning, retirement, and just about everything else in the financial world. And all of it is presented with Tobias's trademark brevity and ingenuity.


The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition)

by Benjamin Graham
ISBN: 0060555661, Paperback- $ BUY

Among the library of investment books promising no-fail strategies for riches, Benjamin Graham's classic, The Intelligent Investor, offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management. The hallmark of Graham's philosophy is not profit maximization but loss minimization. In this respect, The Intelligent Investor is a book for true investors, not speculators or day traders. He provides, "in a form suitable for the laymen, guidance in adoption and execution of an investment policy" (1). This policy is inherently for the longer term and requires a commitment of effort. Where the speculator follows market trends, the investor uses discipline, research, and his analytical ability to make unpopular but sound investments in bargains relative to current asset value. Graham coaches the investor to develop a rational plan for buying stocks and bonds, and he argues that this plan must be a bulwark against emotional behavior that will always be tempting during abrupt bull and bear markets. Since it was first published in 1949, Graham's investment guide has sold over a million copies and has been praised by such luminaries as Warren E. Buffet as "the best book on investing ever written."


Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

by Steven D Levitt & Stephen J Dubner
ISBN: 0060731338, Paperback- $ BUY

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner's 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there's a good economic reason for that too, and we're just not getting it yet


The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section:

by Nassim Nicholas Taleb
ISBN: 081297381X, Paperback- $ BUY

Bestselling author Nassim Nicholas Taleb continues his exploration of randomness in his fascinating book, The Black Swan, in which he examines the influence of highly improbable and unpredictable events that have massive impact. Engaging and enlightening, The Black Swan is a book that may change the way you think about the world, a book that Chris Anderson calls, "a delightful romp through history, economics, and the frailties of human nature."


Let My People Go Surfing:The Education of a Reluctant Businessman

by Yvon Chouinard
ISBN: 0143037838, Paperback- $ BUY

Like the carefully engineered dies which created his company's first products--steel pitons and carabiners which climbing enthusiasts would recognize as primitive forerunners of today's sleeker gear--Yvon Chouinard is if nothing else an original. How many other shy French-Canadian boys become surf-and-climbing bums, then blacksmiths forging their own play tools, and eventually founders of world-renowned sports equipment and apparel companies like Patagonia? How many other heads of multi-million dollar enterprises open their memoirs by stating bluntly, "The Lee Iacoccas, Donald Trumps, and Jack Welches of the business world are heroes to no one except other businessmen with similar values. I wanted to be a fur trapper when I grew up." The proverbial mold from which Chouinard was cast got broken.
In Let My People Go Surfing: The Education of a Reluctant Businessman, readers get a fascinating look inside the history and philosophy of both Patagonia and its irascible, opinionated founder. From its beginning, the book shares a sense of Chouinard's strong-willed personality and his love of the outdoors. He recounts a mostly happy childhood spent in a still-unspoiled southern California, climbing, diving, fishing, and surfing. The narrative soon moves into Chouinard's early entrepreneurial efforts, which were less focused on market-share domination than on earning a basic living to finance his own sporting habits. As his company's first catalog noted, delivery could be slow in the summer months, when Chouinard typically left the "office"--a dilapidated shack converted into an ironworks--for climbing adventures across the American West.

Eventually, though, the story settles into a pattern familiar to business audiences: Patagonia grows rapidly, takes on more employees and product lines to sustain hungry demand from customers, but overreaches with over-ambitious expansion plans and suffers a hiccup in its adolescence. This make-or-break juncture of a business's development often contains the most interesting material, and here Chouinard and his beloved company are no exception. He describes a series of wrenching decisions through which he and Patagonia management team navigated in 1991, as sales growth stalled while capital and operational expenses sprinted ahead. From this crisis emerged Patagonia's first-ever layoffs, affecting a hefty 20% of the workforce, and a serious re-examination of the business's core principles and methods.

The historical part of Chouinard's book largely ends at this point, and gives way to an exposition of philosophies which emerged at Patagonia during its dark moments in the early 1990s. The rest of the book serves as a kind of primer to business, the Patagonia way: one chapter each on product design philosophy, production philosophy, distribution philosophy, image philosophy, financial philosophy, human resource philosophy, and so on. Fans of Patagonia can revel in the company's working details, as can those who support or want to build businesses with self-consciously cultivated soulfulness. Readers who enjoyed Gary Erickson's story about Clif Bar, for example, should definitely find this a welcome addition to their bookshelves.


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